Privacy policy
Last updated: May 10, 2026
This Privacy Policy describes how AvenLuma (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from avenluma.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include: contact details including your name, address, phone number, and email; order information including your name, billing address, shipping address, payment confirmation, email address, and phone number; account information including your username, password, and security questions; customer support information including the information you choose to include in communications with us.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies. Usage Data may include information about how you access and use our Site, device information, browser information, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers such as Shopify, who powers our store, and our payment processors, who collect payment information to process your orders.
How We Use Your Personal Information
We use your personal information to: provide and fulfill your orders and manage your account; send marketing and promotional communications by email or other channels — if you are an EEA resident, the legal basis is our legitimate interest in selling our products pursuant to Art. 6 (1) (f) GDPR; detect and prevent fraudulent or malicious activity; provide customer support and improve our Services.
Cookies
Like many websites, we use cookies on our Site to power and improve our Services, run analytics, and better understand user interaction. Most browsers accept cookies by default, but you can choose to remove or reject them through your browser settings. Blocking cookies may impact your user experience and some features may not function correctly.
How We Disclose Personal Information
We may disclose your personal information to: vendors and third parties who perform services on our behalf (e.g. Shopify, payment processors, fulfillment and shipping partners, data analytics providers); business and marketing partners; affiliates within our corporate group; third parties when required by law, in connection with a business transaction, or to enforce our terms of service.
International Transfers
AvenLuma ships and provides services across Europe. Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Third Party Websites and Links
Our Site may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of their content or operators.
Children's Data
The Services are not intended to be used by children. We do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request that it be deleted.
Security and Retention of Your Information
No security measures are perfect or impenetrable. We cannot guarantee perfect security. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.
Your Rights
Depending on where you live, you may have the right to: access personal information we hold about you; request deletion or correction of your personal information; receive a copy of your data and request its transfer to a third party; opt out of the sale or sharing of your personal information for targeted advertising; restrict or object to our processing of your personal information; withdraw consent where we rely on it to process your data; appeal our decision if we decline your request.
You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us. If you are not satisfied with our response, you may lodge a complaint with your local data protection authority. For the EEA, you can find the responsible supervisory authorities here.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
AvenLuma avenluma@gmail.com
For the purpose of applicable data protection laws, we are the data controller of your personal information.